Creative & performance marketing
Less noise.More 
We make the ads people actually stop for — then put the media, tracking and testing behind them that turn attention into revenue.
Built to work on Instagram, Google, Meta, search and the checkout.
Most marketing is loud and forgettable. We make the kind that stops the scroll — then we do the unglamorous work of making sure it moves the numbers.
Social, paid media, creative, content, search and websites — under one roof and talking to each other. One team, one plan, and nobody passing the blame between agencies.
Selected work
Work that worked.
Services
Six things we’re very good at.
Pick one. Or hand us the lot and we’ll run them as a single machine.
All services-
The problem
Posting every day and hearing crickets back.
What you getHow we play itWe build a content system around what your audience already cares about, post natively for each platform, and watch the comments as closely as the reach.
More on social → -
The problem
Paying for clicks that never turn into customers.
What you getHow we play itClean tracking first, then tightly structured campaigns. We test creative and audiences in small bets, and scale only what the numbers back.
More on performance → -
The problem
A great product with forgettable ads — and creative fatigue by week two.
What you getHow we play itEvery ad starts with an angle and a hook, not a template. We make variations on purpose, so every test actually teaches us something.
More on creative → -
The problem
You know you need content. You don’t know what to make — or when to make it.
What you getHow we play itWe pitch the ideas, write the scripts, run the shoot and cut for each platform — so you show up consistently without living on set.
More on content → -
The problem
Customers are searching for what you sell. They’re finding your competitors.
What you getHow we play itFix the foundations, find the searches that lead to sales, then publish pages that deserve to rank. Slow to start, compounding once it goes.
More on SEO → -
The problem
A pretty site that doesn’t convert. Or an ugly one that doesn’t either.
What you getHow we play itDesigned around one question — what should a visitor do next? Fast pages, clear paths, and tracking wired in from day one.
More on websites →
How we think about growth
Pretty doesn’t pay. Pretty that performs does.
We test before we scale.
Small bets first. Budget follows proof, not hunches — yours or ours.
We report in plain English.
What happened, why it happened, and what we’re doing next. No 40-slide decks of vanity metrics.
We kill what doesn’t work.
Including our own favourite ideas. Especially those, honestly.
Four steps. No mystery.
The same loop on every account — whether it’s a launch or a brand that’s been around for decades.
- 1
Dig in
We learn your business, your numbers and your customer before we touch a single ad.
- 2
Plan the play
Which channels, which message, what budget — and what success looks like, agreed up front.
- 3
Make it
Creative, content, campaigns and pages built to the plan — and built to be tested.
- 4
Learn & scale
Cut what’s flat, put more behind what’s working, and go round again. Every month.
Questions, answered.
The short version of what people ask us before they start.
What does Sway do?
Sway is a creative and performance marketing agency based in Delhi, India, founded in 2020 by Aryan Sarswat. We run Meta Ads (Facebook and Instagram) and Google Ads, and handle social media, ad creatives, content, SEO and websites — one team working from one brief and one set of numbers.
Who does Sway work with?
Brands that need marketing to show up in revenue: D2C and e-commerce stores, lead-generation businesses and apps. We work with clients in India, the UAE and internationally.
What results has Sway delivered?
Examples from accounts we run: 7,041 website leads at ₹36.02 per lead across 39 Meta campaigns; ₹1.23 lakh in sales from ₹21,000 of Meta spend for a D2C store; 539 Google Ads conversions at €0.73 a click over 17 days; and 1,156 messaging conversations at ₹25.03 each. Screenshots are on our Work page.
Does Sway run both Meta Ads and Google Ads?
Yes. Meta Ads and Google Ads are our core service lines, including the tracking behind them — Meta Pixel and Conversions API, Google Ads conversions and GA4 — so results are measured in leads and sales, not clicks.
How much does it cost to work with Sway?
Every engagement is scoped to the brand: which channels, how much creative, and how much ad spend. Ad spend is paid to Meta or Google on top of our fee. Share your monthly budget in the contact form and we’ll tell you what it can realistically do.
How do I start working with Sway?
Send the contact form, email aryan@itssway.com or WhatsApp +91 70115 86382. Tell us where you are and where you want to be, and we’ll tell you honestly whether we can help — and what we’d do first.
Let’s make it easy.
Tell us where you are and where you want to be. We’ll tell you honestly whether we can help — and what we’d do first.
