Growth marketing that actually grows revenue.
We build acquisition systems that turn ad spend into predictable revenue through paid media, AI lead generation and conversion-focused creative.
Numbers we
answer to.
Every metric below is pulled from live ad accounts and client dashboards — not a pitch deck.
One framework.
Four stages. Zero guesswork.
Every engagement runs on the same operating system — a closed loop where each stage feeds data back into the last.
Traffic
Paid media on Meta & Google engineered to find buyers — not browsers.
Attention
Creative built to stop the scroll and earn the click, tested in weekly sprints.
Conversion
Landing pages and funnels obsessively optimized to turn intent into action.
Revenue
AI qualification routes ready-to-buy prospects straight to your sales team.
We generate revenue, not reports.
Most agencies sell clicks, impressions and 40-page decks. Sway is built differently: every campaign is engineered for compulsion and measured in revenue, CAC and ROAS. If it doesn't move the bank balance, we don't ship it.
Growth,
by design.
Paid Media
Aggressive, profitable scaling on Meta & Google. Sharp targeting, relentless creative testing, budgets that chase buyers — not browsers.
02AI Lead Generation
Capture, enrich, qualify and route demand automatically. Your team only ever speaks to prospects who are ready to buy.
03Conversion & Landing Pages
High-converting pages and funnel architecture that squeeze more revenue out of every click you already pay for.
04Creative Strategy
Creative is the new targeting. Scroll-stopping assets engineered to capture attention and drive action — shipped weekly.
Receipts,
not promises.
Me Concept
Brand-new venue, zero digital presence, a hard opening date closing in.
Meta launch funnel with geo-stacked interest targeting, backed by local-intent Google capture.
Happylyfe
Rising CAC in Southeast Asia made every scaling attempt unprofitable.
Full-funnel Meta + Google rebuild with weekly creative iteration and landing-page CRO.
Bhavika TVS
Unpredictable showroom walk-ins and expensive, unqualified dealer leads.
Hyper-local Google search + Meta lead forms with AI qualification before handoff.
“Anyone can run ads. Few can build systems that consistently generate profit.”
I started Sway in 2022 with one client and a simple conviction: the agency model is broken. Bloated retainers, junior account managers, reports nobody reads. I wanted to build the agency I'd hire — small, senior and judged on a single metric: the revenue we add.
Four years later we run campaigns across India, Europe and Southeast Asia. The conviction hasn't changed.
How we scale brands.
Five disciplines, one operating system. Paid media, creative and AI working in sync to turn clicks into customers — and customers into compounding revenue.
Meta Ads
Paid social, scaled profitably. We train the algorithm to find buyers — not browsers.
Full-funnel Meta campaigns across Facebook, Instagram and WhatsApp — prospecting, retargeting and retention built on your real unit economics.
- Consolidated account structures
- Weekly creative testing sprints
- Advantage+ & broad-match scaling
- Data-backed budget laddering
- Meta Ads Manager + CAPI
- Server-side event tracking
- GA4 & first-party attribution
- Creative analytics tooling
- Lower blended CAC
- Stable returns at scale
- Creative that compounds
- Full-funnel visibility
Google Ads
Capture high-intent demand the moment it searches. Search, PMax, Shopping and YouTube — hardened end to end.
Full-stack Google built to turn high-intent queries into customers, with attribution that matches reality — not Google's optimism.
- Tight keyword taxonomies
- PMax asset-group engineering
- Feed & tracking hardening
- Negative-list discipline
- Search · PMax · Shopping · YouTube
- GA4 + server-side tagging
- Merchant Center optimization
- Offline conversion imports
- Lower cost per result
- Higher CTR & quality scores
- Ready-to-buy traffic
- Attribution you can trust
AI Lead Generation
A pipeline that never sleeps. Capture, enrich, qualify and route demand automatically.
Inbound systems that turn raw ad traffic into scored, qualified sales conversations — so your team only ever talks to prospects ready to buy.
- Capture funnels & instant forms
- Real-time lead enrichment
- AI scoring & intent grading
- CRM-native routing rules
- WhatsApp Business API
- LLM-powered qualification
- HubSpot / Zoho / custom CRMs
- Workflow automation (n8n, Make)
- Higher SQL rates
- Sub-5-minute speed-to-lead
- Zero leads lost in spreadsheets
- A fuller, cleaner pipeline
Conversion & Landing Pages
More revenue from the clicks you already pay for. Pages built to convert, then tested until they convert harder.
Conversion-first landing pages and funnel architecture — designed, written and built in-house, then optimized with live behavioural data.
- Message-match page design
- Speed & Core Web Vitals first
- Session-recording analysis
- Structured A/B testing
- Custom-coded & Framer builds
- Heatmaps & session replay
- GA4 funnel analytics
- Experimentation tooling
- Higher conversion rates
- Higher AOV per order
- Lower effective CAC
- Compounding funnel gains
Creative Strategy
Creative is the new targeting. We build scroll-stopping assets engineered to capture attention and drive action.
A performance-creative engine: hooks, angles, statics, UGC and motion — produced against a testing matrix, not gut feel.
- Hook-first concept sprints
- Weekly iteration cadence
- Winner scaling & fatigue watch
- Angle & audience mapping
- Figma & motion pipelines
- UGC creator network
- Creative analytics & tagging
- Ad-library intelligence
- Lower CPMs via higher CTR
- Slower creative fatigue
- A library of proven winners
- Brand that performs
Before you ask.
Brands that moved.
Real clients, real ad accounts, real revenue. Every number below is pulled from a live dashboard — click any screenshot in the proof gallery to verify.
Me Concept
Venue launch, from zero presence
A brand-new concept venue in Barcelona with zero digital presence, no audience data and a hard opening date. Every euro of launch budget had to work.
- Meta launch funnel: awareness burst → geo-stacked interest prospecting → event-response retargeting
- Google local-intent capture on "things to do" and venue-category queries
- Creative: native-feel Reels shot on location, Spanish + English split tests
888 conversions from €570 in spend — 84.7K impressions, 491 clicks, and a launch that paid for itself many times over before the doors opened. Estimated €38K in launch-window revenue against a three-figure media budget.
“We opened with a full house and a waiting list. Sway made a tiny budget feel enormous.”
Happylyfe
Profitable scale across SE Asia
A wellness D2C brand whose CAC kept climbing every time it tried to scale. Spend up, profit flat — the classic Southeast Asia plateau.
- Account rebuild: consolidated campaigns, clean exclusions, broad + creative-led targeting
- Weekly Thai-language creative sprints with UGC hooks
- Landing-page CRO: localized offers, mobile-first checkout flow
934 conversions at ฿2.20 average CPC from 1.44K clicks. CAC stabilized while spend scaled — the brand now grows on a predictable 6.8X blended return across Meta and Google.
“For the first time, scaling didn't mean praying. The numbers just held.”
Bhavika TVS
Showroom lead generation, de-risked
Multiple showrooms relying on unpredictable walk-ins and expensive aggregator leads that rarely showed up for test drives.
- Hyper-local Google Search per showroom radius, model-level ad groups
- Meta instant forms with qualifying questions baked in
- AI qualification layer scoring intent before handoff to showroom staff
3,826 leads at ₹35.56 each across 22 campaigns — cost per lead down 42%, with test-drive bookings up and showroom staff spending time only on scored, qualified prospects.
“Our sales team stopped chasing dead numbers. The leads come in already wanting the bike.”
Humanitive
Founder-led sales, systematized
A corporate-gifting business where every deal depended on the founder's personal network. No predictable inbound, no pipeline visibility.
- B2B Meta + Google demand capture around corporate gifting cycles
- AI lead-gen layer: enrichment, scoring and WhatsApp follow-up automation
- Qualified pipeline routed directly to the founder's inbox, on autopilot
20.4M people reached across 92 campaigns repeatedly flagged as high-performing — and a B2B pipeline that now fills itself, returning 3.4X on every rupee of acquisition spend.
“I used to be the entire sales department. Now I just close what Sway sends me.”
Straight from the dashboards.
Unedited screenshots from live ad accounts and store backends. Click any card to inspect.
We build growth engines.
Sway is a performance marketing company built for brands that refuse to be ignored. Small by design, senior by default — and judged on a single metric: the revenue we add.
Turn ad spend into the most predictable revenue line on your P&L.
We exist to make paid acquisition boring — in the best way. Systems over heroics, compounding over campaigns, profit over impressions.
The growth partner founders recommend without being asked.
A team small enough to care about every account, sharp enough to compete with anyone, and honest enough to say no when we're not the right fit.
Four rules. No exceptions.
Direct
No preamble. No filler. The first line earns its place — in our copy and in our meetings.
Accountable
We report on revenue, CAC and ROAS. If a number goes the wrong way, you hear it from us first.
Senior
The people who pitch you run your account. Expertise doesn't delegate down.
Compounding
Every test feeds the next. We build systems that get smarter with every rupee spent.
Why Sway is different.
- Reports on CPC, clicks and impressions.
- Copy-paste templates for every client.
- Siloed media and creative teams.
- Account managers between you and the work.
- Reports on revenue, CAC and ROAS.
- Custom strategy built on your unit economics.
- Creative and media working as one team.
- Direct access to the people running your account.
What we believe.
Revenue is the only KPI.
Clicks, reach and engagement are inputs. The output — the only output — is money in your account.
Creative is the new targeting.
Algorithms find audiences. Your ad decides whether they care. We invest where the leverage is.
Speed beats perfection.
The market tells you what works faster than any meeting can. Ship, measure, double down.
Data over opinions.
Including ours. Every strategy we propose comes with the test that could prove it wrong.
Small is a weapon.
Fewer clients, deeper work. We cap our roster so every account gets founder-level attention.
Built from scratch. Driven by performance.
No funding, no famous co-founders, no shortcuts. One client, an obsession with what actually moves the needle — and four years of compounding.
One client. Total focus.
Sway started from scratch — built by Aryan Sarswat with a single client and an uncomfortable amount of conviction. The early months were brutal: pitching with no portfolio, learning Meta and Google the hard way, eating losses on tests that went nowhere. We ignored vanity metrics from day one and focused purely on profitable growth — because with one client, there was nowhere to hide.
Industries widened. Rules didn't.
As results compounded, referrals replaced pitching. We partnered with brands across hospitality, real estate, automotive, D2C and wellness. The categories varied wildly; the principle never did — revenue first, everything else second. We turned down more clients than we signed.
Barcelona. Bangkok. Delhi.
The model travelled. €570 in spend turned into 888 conversions on a single launch in Barcelona. Thailand scaled to 934 conversions at ฿2.20 CPC. Different languages, different platforms quirks, same system. Performance, it turns out, has no borders.
Traffic wasn't enough.
We kept watching great traffic die in spreadsheets and unanswered WhatsApp messages. So we built the missing layer: AI-powered lead systems that capture, enrich, score and route demand in real time. The traffic we drove finally became what it was always meant to be — sales conversations.
A performance company, compounding.
Today Sway runs campaigns across India, Europe and Southeast Asia — 14 active clients, ₹4Cr+ in managed spend, 7.3X average ROAS. The mission is unchanged: turn ad spend into a predictable, compounding source of revenue. We're still small. That's the point.
Let's build your next growth engine.
Request a strategy audit. If there's a fit, we'll map exactly how we'd scale your revenue over the next 90 days — before you pay us a rupee.
Prefer to talk first?
Book a 20-minute intro call — Calendly integration placeholder.
“Aryan reviews every inbound personally. No SDRs, no qualification bots — just a straight answer on whether we can grow you.”
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